Cookie Policy
Last updated: January 2026
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your browsing experience.
How We Use Cookies
NeonPraxis uses cookies for several important purposes:
- Essential functionality: To ensure our website works properly and securely
- Analytics: To understand how visitors use our website and improve our services
- Personalisation: To remember your preferences and provide a tailored experience
- Marketing: To deliver relevant advertisements and measure campaign effectiveness
- Performance: To optimise website loading times and functionality
Types of Cookies We Use
1. Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they are always active.
2. Analytics Cookies
We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how long visitors stay on our site, and how they navigate through our content. This information helps us improve our website and services.
3. Functional Cookies
These cookies allow our website to remember choices you make (such as your cookie preferences, language settings, or region) and provide enhanced, more personalised features. They may also be used to provide services you have requested, such as contact form functionality.
4. Marketing Cookies
These cookies are used by Google Ads and other advertising networks to build a profile of your interests and show you relevant advertisements on other websites. They track your browsing activity across different websites to deliver personalised marketing content.
Detailed Cookie Information
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie_consent | NeonPraxis | Stores your cookie preferences | 1 year |
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gcl_au | Google Ads | Conversion tracking and remarketing | 90 days |
| _gcl_aw | Google Ads | Conversion tracking from Google Ads | 90 days |
| IDE | Google Ads | Ad personalisation and measurement | 1 year |
Third-Party Cookies
Our website uses several third-party services that may set their own cookies:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. This service provides valuable insights into how our website is used, helping us improve our content and user experience. Google Analytics cookies do not collect personally identifiable information.
Google Ads
We use Google Ads for online advertising and conversion tracking. These cookies help us measure the effectiveness of our advertising campaigns and deliver relevant advertisements to users who have previously visited our website.
Google Fonts
We use Google Fonts to display custom fonts on our website. Google may set cookies to optimise font loading and delivery, though these are generally considered functional rather than tracking cookies.
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your cookie preferences by category
Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking on the cookie preferences link in our website footer
- Clearing your browser cookies and revisiting our site
- Using your browser's cookie management settings
Browser Cookie Controls
Most web browsers allow you to control cookies through their settings. You can:
- View which cookies are stored on your device
- Delete existing cookies
- Block cookies from specific websites
- Block all cookies (though this may affect website functionality)
- Set your browser to notify you when cookies are being set
Browser-Specific Instructions
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Google Consent Mode v2
Our website implements Google Consent Mode v2, which adjusts how Google Analytics and Google Ads operate based on your cookie preferences. When you reject marketing or analytics cookies, these services operate in a privacy-enhanced mode that doesn't use cookies for tracking whilst still providing basic measurement capabilities.
Impact of Disabling Cookies
If you choose to disable certain types of cookies, your experience on our website may be affected:
- Necessary cookies: Cannot be disabled; website may not function properly
- Analytics cookies: We won't be able to measure website performance or improve user experience
- Functional cookies: You may need to re-enter preferences each visit
- Marketing cookies: You may see less relevant advertisements on other websites
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our cookie usage, legal requirements, or business practices. We will notify you of any significant changes by updating the "last updated" date at the top of this policy and, where appropriate, by displaying a notice on our website.
Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Related Policies
For more information about how we handle your personal data, please see our: